Our Story


La Cena was founded in Cuba in 1923 and grew to be one of the most important Cuban brands in the food industry in it's early history. In 1960, La Cena moved to the United States for a fresh start. In 1963, the brand acquired a small 3,000 sq. ft loft in Brooklyn, NY. After three years, the volume of business made expansion necessary, and La Cena moved to a 12,000 sq. ft. store in the Bronx, NY in 1966.

Due to the continuous growth, in 1974 La Cena moved to Saddle Brook, New Jersey. Now the brand is expanding outside of New Jersey and has found a new home in Atlanta and has been growing their distribution of their brands.

Today, La Cena is a well-established, highly accepted and recognized brand, committed to quality, with an attractive product line catering to the many Hispanic groups. La Cena continues it's expansion with new products and distributors across the United States offering brands like La Cena, D’Sabor, Frutel, Texicano, Victorina, Riquesito, Bajamar, Casa Real, Palacio Real, Taquera de Casa, Veracruz, Cozumel and Tomacado.

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